Role: Product Lead Designer
Timeline: 4 Months
Platform: Web/Mobile
Overview
This initiative focused on launching the next generation of Imagine Learning’s flagship product, Imagine EdgeEX. The project required aligning the platform with the new corporate identity and integrating immersive gamification mechanics. These enhancements modernized the user interface to significantly drive student engagement and course completion rates.
Challenge
Imagine EdgeEX needed a complete modernization to support next-gen gamification, but the path was blocked by a rigid legacy interface and a complex hybrid codebase. Additionally, with a brand new product management team in place, there was a significant knowledge gap regarding historical constraints.
- Align execution across distributed onshore and offshore engineering resources.
- Manage project momentum amidst high Product Manager turnover and shifting requirements.
- Adapt modern UI/UX designs to work within the constraints of a mixed legacy/modern codebase.
- Introduce complex gamification mechanics into a platform originally designed for static content.
Solution
- Facilitated discovery workshops with Product Managers and VP-level leadership to define scope and solidify requirements.
- Acted as the domain expert for new Product Managers, ensuring continuity during leadership transitions.
- Created high-fidelity motion prototypes in Figma to minimize engineering guesswork and accelerate implementation.
- Engineered a customizable avatar and iconography library by extending the FontAwesome framework to fit brand needs.
- Validated design concepts and gamification mechanics through iterative rounds of virtual and on-site user testing.
- Produced brand guide for Marketing team that featured the Space Cat character in shirts, stickers, and conference materials.
Impact
Delivered a flagship product redesign on schedule for 20,000 schools worldwide, achieving a 15% lift in student engagement through new gamification and personilzation features. The project overcame significant technical debt by optimizing high-fidelity animations for legacy stacks and streamlined operations by reducing QA cycles by 10% through improved onshore/offshore collaboration.
